Steve Jobs

My world has been forever changed by one man. I cannot and will not even begin to attempt to express the sadness I feel over his loss.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.


さあ、iPad を。

‘Well then,’ the iPad arrives and pandemonium strikes Tokyo. The trains and the cafe’s have those enjoying the new toy. It was pointless to even try to touch it at Apple Ginza, but it was slightly possible at Yodobashi Akiba – with a five-minute maximum limit. The announcement coincides generally with another anniversary (8 years this time around).