What’s wrong with being Mercedes?
This sums it up perfectly!
Macworld: Steve Jobs on the Mac’s 20th Anniversary
Q: Over the years, the media and analysts have always focused on market share. But although Mac market share is relatively small, Apple is profitable and is making products that affect the entire industry.
A: Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?