The takeaway is clear: Increasing science literacy alone won’t change minds. In fact, well-meaning attempts by scientists to inform the public might even backfire. Presenting facts that conflict with an individual’s worldview, it turns out, can cause people to dig in further. Psychologists, aptly, dubbed this the “backfire effect.”
“Beauty, contrary to what most people think, is not simply in the eye of the beholder,” said lead researcher Daniel Cohen-Or of the Blavatnik School of Computer Sciences at Tel Aviv University.
Attractiveness — for men or women — can be objectified by a computer and boiled down to a function of mathematical distances or ratios, Cohen-Or said, admitting that the work is likely to be controversial.”
Fascinating ancient Amazon technique could reduce global warming by 12% …
Scientists Promote Benefits of Black Magic Soil | LiveScience:
Scientists say terra preta can do much more than a box of Miracle-Gro. The process of making it pulls carbon out of the atmosphere, and can reduce global warming.
“The knowledge we can gain from studying the Amazonian dark earths, found throughout the Amazon River region, not only teaches us how to restore degraded soils, triple crop yields and support a wide array of crops in regions with agriculturally poor soils, but also can lead to technologies to sequester carbon in soil and prevent critical changes in world climate,” said Johannes Lehmann, a biogeochemist at Cornell University.