Most brands and personalities try to appeal to a wide swath of the population. Niche players and polarizing personalities are only ever going to be interesting to a small subgroup. While this might seem like a disadvantage, it’s actually a huge opportunity: Because it allows them to leverage the dismissals, anger, mockery, and contempt of the population at large as proof of their credibility.
The old playbook stopped working…until Milo Yiannopoulos came along and a new generation picked it up again.
Source: I Helped Create the Milo Trolling Playbook. You Should Stop Playing Right Into It.
My world has been forever changed by one man. I cannot and will not even begin to attempt to express the sadness I feel over his loss.
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.
So, there was a wake up call this morning at 8:08 in the form of an ever nearer 6.6 quake. Fukushima caught fire which was put out. Some shinkansen lines are suspended. The metro is out during rush hour, a time of controlled chaos in normal times, but … well, just imagine a city of 14 million trying to take a train that is not running. Then, I see this bit of joy:
The Japanese government’s nuclear safety agency has decided to raise the crisis level of the Fukushima Daiichi power plant accident from 5 to 7, the worst on the international scale.
The Nuclear and Industrial Safety Agency made the decision on Monday. It says the damaged facilities have been releasing a massive amount of radioactive substances, which are posing a threat to human health and the environment over a wide area.
On March 18th, one week after the massive quake, the agency declared the Fukushima trouble a level 5 incident, the same as the accident at Three Mile Island in the United States in 1979.
Level 7 has formerly only been applied to the Chernobyl accident in the former Soviet Union in 1986 when hundreds of thousands of terabecquerels of radioactive iodine-131 were released into the air. One terabecquerel is one trillion becquerels.
[From NHK WORLD English]
The trains came back online and I headed out to Gold’s in Harajuku. If I wasn’t so busy I would not have noticed the 6.3 of this afternoon had it not been for my exact position on my back directly below a long row of large CRT TV’s … which began swinging violently. It’s a good thing the gym took the precaution of securing those things really well!
UPDATE: As to the elevation to level 7 … apparently the danger was always at level 7, but the equipment needed to measure such things was destroyed by … what it was supposed to measure!