How Lego clicked: the brand that reinvented itself

From its founding in 1932 until 1998, Lego had never posted a loss. By 2003 it was in big trouble. Sales were down 30% year-on-year and it was $800m in debt. An internal report revealed it hadn’t added anything of value to its portfolio for a decade.

Source: How Lego clicked: the brand that reinvented itself | Johnny Davis | Life and style | The Guardian

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